Case Study
Sarool - Mobile Application
Sarool is a French driving lesson booking app available on iOS and Android. In this case study, I showcase my approach to design research, alongside some of my rebranding and graphic design skills.
Timeline
Jul 2024 | Sep 2024
Tools
Figjam file
Figma
Illustrator
DISCIPLINES
Wireframing
User Journey
Qualitative data
Storytelling
THE COntext
Learning more than just driving
After using this driving lesson app daily, I decided to challenge myself and improve its user experience. And to do so I started by mapping out its current structure.
scope
Focusing on what the application should focus on
I focused on a few key points to keep the case study clear and highlight the most important findings and improvements.
bring actions forward
Making the obvious..obvious
I started by ranking the most important information provided by the app, while keeping in mind that even the least used ones are often legal documents crucially needed at key moments.
improve flows and navigation
Mapping out clearer and more intuitive user flows
I flipped the app map, starting with the end result and working backward to find the most intuitive path to each goal. This helped streamline the process, removing unnecessary steps and creating clearer, more efficient user flows.
design foundation
User flows are amazing, simple wireframes are even more fun
Initially, I planned to focus solely on research and simple visualizations, but I ended up creating whiteboard sketches to better map out my flows and visually "rank" the information.
visual identity
Kept it simple..until I decided to simply have some fun
Now that the research came to a satisfying end it was time to have some fun and dabble into refining the sarool visual identity as a whole.
