Product Design
Feedier BX - Customer Experience SaaS
I had the pleasure of leading the product design at Feedier during their transition from a legacy platform to a new version built with Tailwind CSS, all while ensuring compliance with the European Accessibility Act.
Timeline
Oct 2024 | Jan 2025
TEAM
Federico
Carlos
Mohammed
Alexis Pinon
Tools
Figma
JIRA
Confluence
VS Code
DISCIPLINES
Accessibility
Prototyping
Design System
Storytelling
THE COntext
An all-in-one solution for comprehensive customer experience analysis
When I joined, Feedier was a simple platform for enriching client feedback. Since then, I’ve led the design of its new action plans, a more intuitive report builder, and automation features.
Import and centralize
Centralizing feedback sources technically and visually
Updating our Import module made it easier for our users to match feedback questions to surveys and connect with new external sources.
ENRICH FEEDBACK
Live Data shown in a Live feed
I designed this collected feedback view to showcase the enrichment process, putting key metrics and status at the forefront.
ANALYZE SENTIMENT
Empowering keyword analysis with AI suggestions and synthesis
When scoping out the text analysis module, I saw it as the perfect opportunity to introduce our Eureka AI. Pushing for an AI-driven sentiment topics and summaries suggestions in a widget-like format
BUILD A LIVE REPOrt
Making reports the stage for all our insights and recommendations
With its existing live data feature and sharability, I only focused on simplifying the user journey by adding intuitive configuration tabs and refreshing visuals, making them consultant-level quality.
GENERATE ACTION PLAN
Putting it all into action
From enrichment and analysis came the final missing link in our loop. Turning insights into action. This took the form of cohesive, data-driven suggested actions.
Automate and improve
While our users learn our platform, the platform learns about them too.
All these steps are ready to be automated through a workflow builder. And Eureka AI is set to evolve into a true consultant, ready to advise, guide, and suggest impactful business actions.
THE RESULT
A product with a strong foundation and an even brighter future
It was a pleasure to work on the Feedier BX Saas Platform and it hasd everyhting in its tool to become an industry standard with amazingyl fluid interactions and clear and consultnat level designs
